How to Get More Followers on Instagram: 6 Reliable Ways that Actually Work

Chances are you’ve heard the hype about Instagram, know the benefits of Instagram, and may have even begun an Instagram account for your business. And if you’re performing well, you’re regularly posting. But you may be struggling to get your audience. Just like any new account on any social media site, it can take a while to get followers on Instagram and turn your followers into a large audience. So here are some tips on how to get more followers quickly.

1. Promote Your Instagram Account

If nobody knows you’re there, how are they going to follow you? Ensure that you’re promoting your Instagram account through various means.

 

  • Tell your customers you’re on Instagram.

  • Tell your other social media site followers that you’re on Instagram and provide them the link to your profile.

  • Link to your Instagram account in your e-newsletters.

  • Add your Instagram URL in your email signature.

  • Add your Instagram handle on business cards and flyers.

 

Of all of the how to increase your Instagram followers tips, this is one that you need to do outside of Instagram itself. You can never truly know that investing in the Instagram promotion can be highly profitable for your business.

 

2. Provide Exclusive Instagram-Only Content

Exclusive content is essential to growing your Instagram followers. If your customers and fans are already following you on Twitter, Facebook, and Pinterest, why should they follow you on Instagram too? You have to deliver a reason!

To figure out what works the best among your audience, you’re going to need to explore. That means ramping up your content creation and posting more frequently.

 

3. Use Hashtags

Hashtags are an Instagrammer’s closest friend. You can significantly improve the reach of your posts by adding relevant hashtags. Hashtags should be relevant to the post content and/or your niche or industry.

 

If you want to know which hashtags are the most common, you can search Google to find the best and relevant hashtags on Instagram. For example, if your post is a new item of jewelry you have in your store, don’t use #justin bieber or #sunset. Instead, keep the tags relevant – in the jewelry case, you could use #fashion or #pretty. Both of these are popular tags but are also applicable to the post.

 

4. Actively Engage with Others on Instagram

One of the most effective ways to get more instagram followers and grow your audience is actually to connect with others. This means being active on others’ profiles by commenting and liking their posts. Replying to all comments on your posts also creates conversation and followers.

 

Find different people to follow in your industry and start engaging with them. Then, when they begin to know you and your profile, they will usually follow you back and return the favor with comments and likes.

 

5. Follow More People on Instagram

Unless you’re a famous brand, no one wants to follow you if you only follow 25 people. On the other hand, you’re here to be engaging and active, so follow more people and get engaged! While there’s no perfect specific ratio for followers to follow, you should follow as many people as possible.

 

6. Post More on Instagram 

We all understand that a neglected or stagnant account will sit idle. Instagram is no different. Try to post at least thrice a week, ideally at least once a day. The more frequently you post, a good variety of hashtags you use, the more you’re engaging with other Instagrammers, the quicker your audience will grow. So get to posting!


Sticking to the tips above to get more followers on social media can help you maximize your engagement as you promote your Instagram to new followers and customers. As with any social media platform, you want more followers. But it’s essential to focus on developing a great community around the followers you do have. The more you concentrate and connect with your current followers, the more your audience will grow naturally.

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